The Internet is flooded with highly visible HIPAA violations committed unknowingly by healthcare providers. Now OCR and the FTC say invisible website tracking technologies like Meta Pixel and Google Analytics violate patient privacy rights protected by HIPAA the Federal Trade Commission Act and the FTC Health Breach Notification Rule. These serious, dangerous violations are caused by routine strategies to attract and engage patients promoted by website developers and healthcare marketing consultants.
Both highly visible and invisible tracking tech violations expose Health Care Providers to liability and patients to dangers ranging from medical identity theft to harassment. Even “invisible” online tracking technologies can be found easily by downloadable software applications that put Health Care Providers in the cross-hairs. However, some simple HIPAA compliance steps enable providers to engage patients effectively on the Internet and avoid these dangerous risks.
Learning Objectives:-
This webinar explains HIPAA Compliance Safeguards allowing Health Care Providers to do effective Internet-based marketing and comply with HIPAA.
Areas Covered:-
Why Should You Attend:-
Attend this webinar to learn the simple administrative safeguards from the HIPAA Privacy Rule that protect Health Care Providers from liability for common, dangerous HIPAA violations on the Internet. Health care is a profession and also a highly competitive business. Providers, large and small, depend on marketing for organizational growth and stability.
They know the Internet and social media are today's marketplace where patients look for Health Care Providers. However, Providers often employ Internet-based marketing and social media strategies that unwittingly expose them to liability – a danger that can be avoided easily when you know how.
Who Will Benefit:-
Any Organization, Institution or Group User can register
Registration Form support@webinaraxis.comDownload the
Order FormAccess Information for Live Session will be emailed to you 12 hours prior the live date.
Access Information for On-Demand, and Transcript will be emailed to you 24 hours post of the live session.
Also, You can access the training information from your dashboard at WebianarAxis.
Paul R. Hales received his Juris Doctor degree from Columbia University Law School and is licensed to practice law before the Supreme Court of the United States. He is an expert on HIPAA Privacy, Security, Breach notification and Enforcement Rules with a national HIPAA consulting practice based in St. Louis. Paul is the author of all content in The HIPAA E-Tool, an Internet-based, Software as a Service product for health care providers and business associates.
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